In 2025, the B2B buying journey looks very different from what it did a decade ago. By the time a prospect finally talks to sales,
GEO and Trust in B2B Marketing In B2B marketing, trust has always been the currency of conversion. But in 2025, people are shifting the way
GEO for Founders -The way buyers search is evolving faster than ever. By 2026, generative AI will dominate search engines, assistants, and buyer discovery journeys.
GEO for B2B In 2025, the biggest shift in search isn’t just Google updates it’s generative AI. Tools like ChatGPT, Gemini, and Perplexity now draft
SEO in the Age of AI For years, SEO meant keywords, backlinks, and climbing the Google ladder. But in 2025, the landscape has shifted. AI
Generative search for B2B marketers Search is no longer just about rankings and blue links. With generative search (like Google’s AI Overviews, ChatGPT, and Gemini),
AI answers optimisation AI-powered search is here from Google’s AI Overviews to ChatGPT and Gemini. These platforms don’t just rank sites; they deliver direct answers.
AI Search in B2B Google is no longer the only search engine shaping buyer journeys. Tools like ChatGPT, Gemini, and Perplexity are changing how B2B
If your goal has always been “get them to click the link,” you may need to rethink. In 2025, more than half of all searches
For years, buyers typed keywords into Google, scanned links, and chose the best fit. But in 2025, the landscape is shifting. Buyers now ask AI
