Ask AI Before Website The B2B buyer journey has shifted. Before, prospects typed keywords into Google and clicked through websites to learn more. Today, they’re
Search Engines vs. AI Engines For years, we obsessed over how to “rank” on Google. Then came answer engines, with featured snippets and voice search.
For years, Page 1 rankings were the holy grail of SEO. Businesses obsessed over climbing the ladder and holding their spot. But in 2025, search
Generative Engine Optimisation (GEO) for B2B For two decades, B2B marketing revolved around Google rankings. But in 2025, the discovery landscape is shifting. Generative engines
For years, online visibility was all about SEO rankings climbing to Page 1 of Google and capturing clicks. But AI is rewriting the rules. From
In B2B, being good at what you do isn’t enough. If buyers can’t find you, you don’t exist to them. Too many businesses remain “invisible
In today’s B2B world, the sales pitch doesn’t start in the meeting room it starts online. Long before a prospect speaks to your sales team,
AI-powered buyer journey For years, Google dominated the way buyers found solutions. But in 2025, the buyer journey is evolving. AI-powered discovery from ChatGPT and
GEO and Trust in B2B Marketing In B2B marketing, trust has always been the currency of conversion. But in 2025, people are shifting the way
GEO for B2B In 2025, the biggest shift in search isn’t just Google updates it’s generative AI. Tools like ChatGPT, Gemini, and Perplexity now draft
