Search isn’t what it used to be. Not long ago, B2B buyers typed short keywords like “CRM software” or “best SEO agency.” Today, they ask
In today’s B2B world, the first impression doesn’t happen in a boardroom or during a sales pitch it happens online. Before reaching out, prospects search
You’ve probably noticed it: every time you search your category, your competitors appear in Google, in snippets, in LinkedIn feeds, even in AI summaries. Meanwhile,
B2B Brand Trust , isn’t built in the sales meeting anymore. By the time a prospect agrees to a call, they’ve already researched you, compared
AI Search Visibility In 2025, the B2B buyer journey has quietly transformed. Buyers aren’t just Googling anymore they’re turning to AI search engines like ChatGPT,
Ask AI Before Website The B2B buyer journey has shifted. Before, prospects typed keywords into Google and clicked through websites to learn more. Today, they’re
Search Engines vs. AI Engines For years, we obsessed over how to “rank” on Google. Then came answer engines, with featured snippets and voice search.
Search is changing quietly but radically. Buyers no longer need to click through endless links to find what they want. AI overviews, featured snippets, voice
For years, Page 1 rankings were the holy grail of SEO. Businesses obsessed over climbing the ladder and holding their spot. But in 2025, search
Generative Engine Optimisation (GEO) for B2B For two decades, B2B marketing revolved around Google rankings. But in 2025, the discovery landscape is shifting. Generative engines
