In B2B, most pipeline leaks happen not because of poor products but because marketing, sales, and search strategies operate in silos. Marketing generates traffic, sales
The Visibility Blueprint In B2B, visibility equals credibility. Yet many companies stay invisible online despite having great services and strong teams. Buyers can’t trust what
For decades, Google was the single most important gatekeeper between businesses and buyers. Rank on Page 1, and you won; stay invisible, and you lost.
Word of Mouth in B2B Sales For decades, B2B businesses have thrived on referrals and word of mouth. While recommendations will always matter, they’re no
Future-Proofing Discoverability Search is evolving faster than ever. Buyers don’t just “Google it” anymore they ask AI assistants, skim snippets, or trust voice-powered answers. In
In today’s B2B world, the sales pitch doesn’t start in the meeting room it starts online. Long before a prospect speaks to your sales team,
AI-powered buyer journey For years, Google dominated the way buyers found solutions. But in 2025, the buyer journey is evolving. AI-powered discovery from ChatGPT and
GEO for Founders -The way buyers search is evolving faster than ever. By 2026, generative AI will dominate search engines, assistants, and buyer discovery journeys.
Generative search for B2B marketers Search is no longer just about rankings and blue links. With generative search (like Google’s AI Overviews, ChatGPT, and Gemini),
For years, buyers typed keywords into Google, scanned links, and chose the best fit. But in 2025, the landscape is shifting. Buyers now ask AI
